Plant a Billion Trees Video Copy and Strategy
Along with two members of our design team, I was asked to participate in a project for our Cause Marketing team to refresh the messaging and homepage for TNC’s Plant a Billion Trees program so that they could use it for outreach to the general public and to influencers . Our goal was to create content for this page that appeals to the emotions of people who visit the site and would compel them to look further into the Plant a Billion Trees program. We felt that a video could work for this purpose and so with the design team’s encouragement, I created a script for such a video and the designers developed a mood board to accompany it. The Cause Marketing team was enthusiastic about our proposed strategy and video and from there, we brought in a member of our video team to create a video with this script. The homepage with embedded video can be found at here and below. The tagline, “A Billion Begins with One”, is now a part of the campaign and has been used for this program when collaborating with artists such as The Dave Matthews Band, The Walton Foundation, Microsoft, and Back To Nature Foods.